ABSTRACT
The general belief of an average marketer is that consumers are kings and therefore need to be treated as what they say they are, No company can produced a product without people that will purchase or use the product this make consumer to be number one in the mind of any producer because they are the one that can allow the company to grow and sustained in the market. Consumer attitude is not doubt need to be study before a company produces or sell a product, who is buying the product may not be the one that will finance it and also both of them may not be the users and even on the part of the end users there are many question to be asked why would a consumer behaved in certain ways, what do you thin you can do to make consumer ask for more of you product and what exactly did the consumer really want and afters all this how to satisfy them. Consumer attitude towards Okada transport worth study because of the ways some Okada rider behave and also some consumer attitude can be explained as how a consumer behave or their own perception towards a product or a company. In the covers of this study, the researcher will evaluate the reason why consumer attitude worth studying and the importance of consumer attitude and how they affect the Okada transport service in Nigeria. This research work will also deal with the research methodology where questionnaire will be administered and also text of hypothesis will be looked on to. Lastly, reasons why consumer behave in certain ways will be explained deeply.
TABLE OF CONTENTS
CHAPTER ONE: BACKGROUND TO THE STUDY
1.1 Introduction
1.2 Statement of the problem
1.3 Aims and objectives of the study
1.4 Significance of the study
1.5 Scope of the study
1.5.1 Theoretical scope
1.5.2 Geographical scope
1.5.3 Industrial scope
1.5.4 Time scope
1.6 Limitations and constraints to the study
CHAPTER TWO: LITERATURE REVIEW (NEED NOT TO BE THE HEADING FOR CHAPTER II)
2.1 Review of past research reports on the subject matter (empical review)
2.2 Review of general test (theoretical review)
2.3 Hypothesis formulation
CHAPTER THREE: RESEARCH METHODOLOGY
Research design
Data collection method/techniques
- Type of data collected
- Source of data
- Method of collection
Data presentation and analysis technique (tools of analysis)
Sampling procedures
Definition of population
Sample unit
Sample frame
Sample size and distribution
Sample selection
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Brief history of care study
4.2 Analysis of problems (data presentation and anlysis)
4.3 Hypothesis testing
4.4 Summary of findings
CHAPTER FIVE: SUMMARY CONCLUSION AND RECOMMENDATIONS
5.1 Summary of report
5.2 Conclusion
Reference
Bibliography
Appendix
